Tag Archives: Business model

Creative Entrepreneurship Master Class Presentation Day

Every creative person should have (Film Makers, producers, dancers, Photographers etc.) the entrepreneur’s attitude, behaviors and habits that will trigger innovation and growth of the sector in terms of quality production. “To be an entrepreneur, you have to be ready to fail and not once, you have to test your business model in the real world, and every day you will learn something new that will be outside the confines of a classroom…” shared by Mr. Elly Omondi, Chrisc Tanzania Coordinator who graced our presentations at the Creative Entrepreneurship master classes that took place today at our office on Moivaro road in Arusha, Tanzania.

This course covers most of the key aspects of starting or scaling a business as a creative person. The course module includes; presentation, business model canvas, basic marketing, research, using the tools (internet, computer and computer applications), brand identity, finances etc.

Creative Media participants...
Creative  Entrepreneurship participants…
Director of Sambuguma studio presenting his business model.
Director of Sambuguma studio presenting his business model.

Big congratulations to all the grandaunts for taking time off their busy schedule to come and learn how to go an extra mile in this competitive world. “Every creative person needs to create time and have an online presence, the big deals and market is also found online and we can’t afford not to be active online. Technical skills alone aren’t enough; we need to have the entrepreneurial instinct in our work”. Mr. Wilson Masaka Trainer, Creative Entrepreneurship Course.

Next we look forward to the next class Creative Media (cinematography and technical skills) starting 18th May to 29th May 2015.

Get in touch with us: movingtanzania@kilimanjarofilm.org
Have a blessed weekend and stay creative!

Creative Entrepreneurship Crash Course

The World of Work (WOW)

Many graduates aspire to either be employed or start their own ventures and become self employed. There are many entry points to getting your dream job, for example through apprenticeships, pro-Bono assignments, volunteer ship, recommendations, your family business etc. There are no short cuts to perform, it’s either you know what you’re doing and good at it or otherwise.

In the creative entrepreneurship course (crash course) that I facilitated in the 3rd year class at the Kilimanjaro Film Institute based in Arusha, Tanzania, we covered key issues that graduates ought to have in preparation for the world of work (WOW) namely;

  1. Personal Branding and development of Brand Identity.
  2. Business model canvas, Pitching, Presenting and Storytelling.
  3. Question: What’s in your tool box as a freelancer?
  4. Defining different road maps towards getting your dream job.

Below is a list of eight employability skills the working force is looking for in the 21st century and beyond;

  1. Communication skills.
  2. Planning and organizing
  3. Teamwork.
  4.  Problem solving skills.
  5. Self Management.
  6.  Initiative & Enterprise.
  7. Technology.
  8. Infinite Learning

In preparation for the world of work all graduates should ask themselves the biggest question what’s in their toolbox?

The tool box
The tool box… What is yours?


Here the toolbox illustrates your preparedness in the following aspect that contributes to the brand that you would like to create and leave a legacy. The following are sets of items that should be stored in your tool box either you are employed or self employed in any industry;

  • Skills: Mind set versus Skill set.
  •  Knowledge: Your foundation for how things work, trends, best practices, process, product etc.
  • Brand: Position, Value, Unique Selling Point (USP), brand element, Brand narrative etc.
  • Portfolio: Show reel, client list, testimonial etc.

What else? There is more to add to your toolbox, so do your homework and compete in your industry of your choice.

Article written by;
Wilson Masaka
Hub Manager / Trainer Creative Entrepreneurship.

Moving Tanzania – Creative Entrepreneurship Course

In today’s ever changing world, everyone ought to have an entrepreneur’s attitude towards their work. It takes time, dedication, courage, processes, discipline, planning etc.; for one to succeed in their pursuit of moving from the ideation to actual implementation of their plans.

At Moving Tazania Creative Entrepreneurship course we offer comprehensive ten days course featuring the best practices and tools to aid the participants understand their business models and most of all understand the needs of their target audience (Customers), one of this great tool is the business model canvas and buyer persona or mood-board among others.

We train the participants to spot opportunities and apply the best practices within limited resources and how to mobilize other resources around their ideas to have a market segment. Money is important but it isn’t everything, we need to think of the team, our channels of distributions, customer segment, value proposition, partnerships etc.
We encourage participants to consult widely and conduct a market research before starting their businesses because this will allow them to evaluate the feasibility the ideas.

entreprenuership2Day 1: Expectations, course outline, group sharing etc.entreprenuership1 Question to the participants, who is an entrepreneur? 

So what Entrepreneurship?
Entrepreneurship according to Harvard Business School:
“Entrepreneurship is the pursuit of opportunity beyond resources controlled”

Pursuit: implies focus, a short window of opportunity, entrepreneurs have a sense of urgency that is seldom seen in established companies.

Opportunity: implies an offering that is new, it may entail: 1) pioneering a truly innovative product; 2) devising a new business model; 3) creating a better or cheaper version; 4) targeting an existing product to new sets of customers.

Beyond resources: implies resource constraints. Must mobilize more resources than they control personally.

moving-tanzaniaWhat is your business model? Who is your target group? Etc; the planning phase during the business model canvas exercise.moving-tanzania2 From left; Ms. Furaha listening attentively to pointers given by Mr. Wilson during the brainstorming session with the group before the individual pitch by the participants.moving-tanzania3Ms. Furaha presenting her business ideas to the team.

Benefits of joining the course;

  •  Participants get to work in groups and also learn other important skill sets for an entrepreneur to excel in mobilizing the required resources for example pitching your ideas to prospective investors or partners.
  •  Link with professional coaches who will help you in the process of fine tuning the business idea.
  • Explore your creative world through practical assignments etc.
  • Have fun while learning with other passionate entrepreneurs.

Our main facilitator is Mr. Wilson Masaka from Nairobi, Kenya. He is a social entrepreneur, Web developer/ Graphic designer and IT Trainer with more than 10 year experience.